Why OTT and Free Streaming Are Taking Over Entertainment
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These days, OTT services are receiving a lot of love from users.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT refers to services that deliver various types of content through the internet.
Netflix, Watcha, and TVING are well-known examples.
Compared to cable television, viewers can select content whenever they want.
Multiple reasons explain the rapid growth of OTT services.
First, users can access many genres in one place, giving them more options.
Films, series, and variety programs can be selected read more by preference.
In addition, OTT is cheaper than conventional subscription TV.
Watching on phones or tablets anytime is a major benefit.
As OTT prices continue to rise, users are becoming more cost-conscious.
As a result, attention toward free services is increasing.
Free platforms supported by ads let people watch without cost.
Cost-conscious users find this model attractive.
FAST services are becoming popular as ad-supported alternatives.
KT recently introduced “Gi Live,” a FAST service that gained attention.
As the traditional market slows, FAST is becoming a new profit model.
The biggest advantage of free streaming is that there is no cost burden.
Another plus is the wide range of available programs.
The disadvantage is that ads are unavoidable.
In addition, the quality can be inferior to premium platforms.
Both markets will likely keep developing over time.
Ad-based free models may become even more popular among users.
Being able to watch without cost is highly appealing.
I believe harmony between paid and free services is essential.
If both advantages are used properly, users can gain better experiences.
The future of streaming services is exciting to watch.
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